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Triathlon Coaching Designed for Every Athlete
Our coaching supports athletes at every stage, from first-time triathletes to World Champions. Based in Hildenborough, Kent, we use proven systems, personalised guidance, and Training Peaks software to deliver structured training.
Every program is individualised and built around your goals and performance needs, ensuring training is effective, efficient, and sustainable.


We combine experience in both coaching and competition and a passion for endurance sport. Coaching includes swim, bike, and run, alongside strength, flexibility and recovery strategies. Every aspect of performance, training, nutrition, mindset and recovery are considered to achieve the best results.
Whether you're training for your first triathlon or chasing a World Championship qualifying spot, coaching is built around you — your goals, your experience, and your schedule.
Every programme starts with a free 15-minute consultation to talk through where you're at and what level of support is right for you, then a plan shaped specifically around that.
Backed by a racing background at European and World Championship level plus multiple Ironman finishes.
Individualised programs delivered online via TrainingPeaks, with in-person sessions available in Kent.
Focus on accountability, consistency, and measurable results.
Official Ironman and British Triathlon affiliations, with partner discounts through NoPinz and Applied Nutrition.
Join the free George Coaching Race Team for community, support and race-day camaraderie.
Strength, speed, endurance, flexibility, nutrition, and mindset.



Yes, plans are fully supported remotely with Training Peaks software.
Absolutely. Coaching is tailored to your level, so beginners get a programme designed to build confidence and skills from day one.
All sessions are delivered and monitored through Training Peaks, making progress easy to track.
Everything you need for race week and race day, from kit lists for swim, bike, run and transition to a step-by-step race week timeline. Free and sent straight to your inbox.
Get the free checklistJoin the free Race TeamTell us a little about your goals using the short form below. We will get back to you to arrange your free 15-minute consultation, answer your questions and talk through the next steps.
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